Copywriter (ANZSCO 212411)
Updated
What a Copywriter does
Designs and composes written material to advertise products and services.
Key facts
- ANZSCO code
- 212411
- Skill level
- 1Bachelor degree or higher
- Assessing authority
- VETASSESS
- National shortage
- No shortage
Visa options
Occupation eligibility is one requirement; each visa page links to the rest.
Points-tested
- Subclass 189 Skilled IndependentNot on its occupation listsNot eligible
- Subclass 190 Skilled NominatedVia STSOLEligible
- Subclass 491, state or territory nominatedVia STSOL and ROLEligible
- Subclass 491, family sponsoredNot on its occupation listsNot eligible
Employer-sponsored
- Subclass 482 Skills in Demand, Core Skills streamNot on its occupation listsNot eligible
- Subclass 186 Employer Nomination Scheme, Direct Entry streamNot on its occupation listsNot eligible
Main tasks
- determining advertising approach by consulting clients and management, and studying products to establish principal selling features
- writing advertisements for press, radio, television, cinema screens, billboards, catalogues and shop displays
- making decisions about the specific content of publications in conjunction with other senior editors and in accordance with editorial policies and guidelines
- reviewing copy for publication to ensure conformity with accepted rules of grammar, style and format, coherence of story, and accuracy, legality and probity of content
- collecting and analysing facts about newsworthy events from interviews, printed matter, investigations and observations
- writing news reports, commentaries, articles and feature stories for newspapers, magazines, journals, television and radio on topics of public interest
- researching and writing technical, information-based material and documentation for manuals, text books, handbooks and multimedia products
- critically discussing daily news topics in the editorial columns of newspapers and reviewing books, films and plays
Shortage by state
- NationalNo shortage
- ACTNo shortage
- NSWNo shortage
- NTNo shortage
- QLDNo shortage
- SANo shortage
- TASNo shortage
- VICNo shortage
- WANo shortage
State and territory nomination
For the 190 and 491, each state and territory also has its own occupation list.
Common questions
What does a Copywriter do?
Designs and composes written material to advertise products and services. (ABS ANZSCO description.)
Is Copywriter on the skilled occupation list?
Yes. Copywriter (ANZSCO 212411) is on the Short-term Skilled Occupation List (STSOL) and Regional Occupation List (ROL) (lists in force from 14 December 2024). It is listed for the 190, 491 and 494 visas.
What is the ANZSCO code for Copywriter?
212411. Home Affairs uses ANZSCO codes for skilled visas.
How can a Copywriter migrate to Australia?
The occupation lists Home Affairs publishes include Copywriter for the Subclass 190, Subclass 491 and Subclass 494 visas. Being on a list is one requirement among several; each visa's page links to Home Affairs for the rest.
Who assesses Copywriter for an Australian visa?
VETASSESS, the skills assessing authority listed for 212411.
Is Copywriter in demand in Australia?
Jobs and Skills Australia rated it "No shortage" nationally in its 2025 Occupation Shortage List, with ratings for each state and territory shown above.