Market Research Analyst (ANZSCO 225112)
Updated
What a Market Research Analyst does
Assist organisations to understand current and predict future consumer behaviours through the collection and analysis of data. This data is likely to be obtained through consumer surveys and interviews conducted online or in store.
Key facts
- ANZSCO code
- 225112
- Skill level
- 1Bachelor degree or higher
- Skilled lists
- Regional Occupation List (ROL)
- Assessing authority
- VETASSESS
- National shortage
- No shortage
Visa options
Occupation eligibility is one requirement; each visa page links to the rest.
Points-tested
- Subclass 189 Skilled IndependentNot on its occupation listsNot eligible
- Subclass 190 Skilled NominatedNot on its occupation listsNot eligible
- Subclass 491, state or territory nominatedVia ROLEligible
- Subclass 491, family sponsoredNot on its occupation listsNot eligible
Employer-sponsored
- Subclass 482 Skills in Demand, Core Skills streamNot on its occupation listsNot eligible
- Subclass 186 Employer Nomination Scheme, Direct Entry streamNot on its occupation listsNot eligible
Main tasks
- planning, developing and organising advertising policies and campaigns to support sales objectives
- advising executives and clients on advertising strategies and campaigns to reach target markets, creating consumer awareness and effectively promoting the attributes of goods and services
- coordinating production of advertising campaigns involving specialised activities, such as artwork, copywriting, media scripting, television and film production and media placement, within time and budget constraints
- researching potential demand and market characteristics for new goods and services and collecting and analysing data and other statistical information
- supporting business growth and development through the preparation and execution of marketing objectives, policies and programs
- commissioning and undertaking market research to identify market opportunities for new and existing goods and services
- advising on all elements of marketing such as product mix, pricing, advertising and sales promotion, selling, and distribution channels
- creating, scheduling and publishing marketing content to social media platforms and websites
- applying statistical modelling methods to determine the potential impact of pricing strategies on profitability
- monitoring performance of initiatives, providing regular reporting and insights as required
- analysing data from digital marketing campaigns and platforms
- recommending updates to digital content to improve search engine metrics
Shortage by state
- NationalNo shortage
- ACTNo shortage
- NSWNo shortage
- NTNo shortage
- QLDNo shortage
- SANo shortage
- TASNo shortage
- VICNo shortage
- WANo shortage
State and territory nomination
For the 190 and 491, each state and territory also has its own occupation list.
Common questions
What does a Market Research Analyst do?
Assist organisations to understand current and predict future consumer behaviours through the collection and analysis of data. This data is likely to be obtained through consumer surveys and interviews conducted online or in store. (ABS ANZSCO description.)
Is Market Research Analyst on the skilled occupation list?
Yes. Market Research Analyst (ANZSCO 225112) is on the Regional Occupation List (ROL) (lists in force from 14 December 2024). It is listed for the 491 and 494 visas.
What is the ANZSCO code for Market Research Analyst?
225112. Home Affairs uses ANZSCO codes for skilled visas.
How can a Market Research Analyst migrate to Australia?
The occupation lists Home Affairs publishes include Market Research Analyst for the Subclass 491 and Subclass 494 visas. Being on a list is one requirement among several; each visa's page links to Home Affairs for the rest.
Who assesses Market Research Analyst for an Australian visa?
VETASSESS, the skills assessing authority listed for 225112.
Is Market Research Analyst in demand in Australia?
Jobs and Skills Australia rated it "No shortage" nationally in its 2025 Occupation Shortage List, with ratings for each state and territory shown above.