Marketing Specialist ANZSCO 225113: visa options

What a Marketing Specialist does

Identifies market opportunities and advises on the development, coordination and implementation of plans for pricing and promoting an organisation's goods and services.

Also called: Marketing Consultant, Marketing Coordinator, Marketing Officer
Specialisations: Brand Manager, Category Manager, Pricing Analyst, Product Manager, Sales Promotion Officer

Key facts

ANZSCO code: 225113
Skill level: 1Bachelor degree or higher
Skilled lists: Core Skills Occupation List (CSOL)Short-term Skilled Occupation List (STSOL)Regional Occupation List (ROL)
Visas that list it: 190 491 482 186 494
Assessing authority: VETASSESS
National shortage: No shortage

Visa options

Occupation eligibility is one requirement; each visa page links to the rest.

Conditions apply to 2 visasSome positions don’t qualify. Open a visa below to see its conditions.

Points-tested

Subclass 189 Skilled IndependentNot on its occupation listsNot eligible
Subclass 190 Skilled NominatedVia STSOLEligible
Subclass 491, state or territory nominatedVia STSOL and ROLEligible
Subclass 491, family sponsoredNot on its occupation listsNot eligible

Employer-sponsored

Subclass 482 Skills in Demand, Core Skills streamVia CSOLConditions apply
See 2 conditions
- The position: (a) is based in a front-line retail setting; or (b) predominantly involves direct client transactional interaction on a regular basis; or (c) predominantly involves selling educational courses to individual students; or (d) is based in a call centre and does not require a significant technical knowledge of products.
- The position is in a business that has an annual turnover of less than AUD1,000,000.
Subclass 186 Employer Nomination Scheme, Direct Entry streamVia CSOLConditions apply
See 2 conditions
- The position: (a) is based in a front-line retail setting; or (b) predominantly involves direct client transactional interaction on a regular basis; or (c) predominantly involves selling educational courses to individual students; or (d) is based in a call centre and does not require a significant technical knowledge of products.
- The position is in a business that has an annual turnover of less than AUD1,000,000.
Subclass 494 Skilled Employer Sponsored RegionalVia ROLEligible

Main tasks

planning, developing and organising advertising policies and campaigns to support sales objectives
advising executives and clients on advertising strategies and campaigns to reach target markets, creating consumer awareness and effectively promoting the attributes of goods and services
coordinating production of advertising campaigns involving specialised activities, such as artwork, copywriting, media scripting, television and film production and media placement, within time and budget constraints
researching potential demand and market characteristics for new goods and services and collecting and analysing data and other statistical information
supporting business growth and development through the preparation and execution of marketing objectives, policies and programs
commissioning and undertaking market research to identify market opportunities for new and existing goods and services
advising on all elements of marketing such as product mix, pricing, advertising and sales promotion, selling, and distribution channels
creating, scheduling and publishing marketing content to social media platforms and websites
applying statistical modelling methods to determine the potential impact of pricing strategies on profitability
monitoring performance of initiatives, providing regular reporting and insights as required
analysing data from digital marketing campaigns and platforms
recommending updates to digital content to improve search engine metrics

Shortage by state

NationalNo shortage
ACTNo shortage
NSWNo shortage
NTNo shortage
QLDNo shortage
SANo shortage
TASNo shortage
VICNo shortage
WANo shortage

State and territory nomination

For the 190 and 491, each state and territory also has its own occupation list.

Common questions

What does a Marketing Specialist do?

Identifies market opportunities and advises on the development, coordination and implementation of plans for pricing and promoting an organisation's goods and services. Also called: Marketing Consultant, Marketing Coordinator, Marketing Officer. (ABS ANZSCO description.)

Is Marketing Specialist on the skilled occupation list?

Yes. Marketing Specialist (ANZSCO 225113) is on the Core Skills Occupation List (CSOL), Short-term Skilled Occupation List (STSOL) and Regional Occupation List (ROL) (lists in force from 14 December 2024). It is listed for the 186, 190, 482, 491 and 494 visas.

What is the ANZSCO code for Marketing Specialist?

225113. Home Affairs uses ANZSCO codes for skilled visas.

How can a Marketing Specialist migrate to Australia?

The occupation lists Home Affairs publishes include Marketing Specialist for the Subclass 186, Subclass 190, Subclass 482, Subclass 491 and Subclass 494 visas. Being on a list is one requirement among several; each visa's page links to Home Affairs for the rest.

Who assesses Marketing Specialist for an Australian visa?

VETASSESS, the skills assessing authority listed for 225113.

Is Marketing Specialist in demand in Australia?

Jobs and Skills Australia rated it "No shortage" nationally in its 2025 Occupation Shortage List, with ratings for each state and territory shown above.