Content Creator (Marketing) (ANZSCO 225114)
Updated
What a Content Creator (Marketing) does
Creates and publishes text, photos and videos designed to promote businesses, products or services, to social media and digital platforms, to grow an audience, build brand awareness and increase sales. Schedules the release of, and updates to, marketing content on these platforms.
- Also called
- Social Media Specialist (Marketing)
Key facts
- ANZSCO code
- 225114
- Skill level
- 1Bachelor degree or higher
- Skilled lists
- Core Skills Occupation List (CSOL)
- National shortage
- No shortage
Visa options
Occupation eligibility is one requirement; each visa page links to the rest.
Points-tested
- Subclass 189 Skilled IndependentNot on its occupation listsNot eligible
- Subclass 190 Skilled NominatedNot on its occupation listsNot eligible
- Subclass 491, state or territory nominatedNot on its occupation listsNot eligible
- Subclass 491, family sponsoredNot on its occupation listsNot eligible
Employer-sponsored
- Subclass 494 Skilled Employer Sponsored RegionalNot on its occupation listsNot eligible
Main tasks
- planning, developing and organising advertising policies and campaigns to support sales objectives
- advising executives and clients on advertising strategies and campaigns to reach target markets, creating consumer awareness and effectively promoting the attributes of goods and services
- coordinating production of advertising campaigns involving specialised activities, such as artwork, copywriting, media scripting, television and film production and media placement, within time and budget constraints
- researching potential demand and market characteristics for new goods and services and collecting and analysing data and other statistical information
- supporting business growth and development through the preparation and execution of marketing objectives, policies and programs
- commissioning and undertaking market research to identify market opportunities for new and existing goods and services
- advising on all elements of marketing such as product mix, pricing, advertising and sales promotion, selling, and distribution channels
- creating, scheduling and publishing marketing content to social media platforms and websites
- applying statistical modelling methods to determine the potential impact of pricing strategies on profitability
- monitoring performance of initiatives, providing regular reporting and insights as required
- analysing data from digital marketing campaigns and platforms
- recommending updates to digital content to improve search engine metrics
Shortage by state
- NationalNo shortage
- ACTNo shortage
- NSWNo shortage
- NTNo shortage
- QLDNo shortage
- SANo shortage
- TASNo shortage
- VICNo shortage
- WANo shortage
State and territory nomination
For the 190 and 491, each state and territory also has its own occupation list.
Common questions
What does a Content Creator (Marketing) do?
Creates and publishes text, photos and videos designed to promote businesses, products or services, to social media and digital platforms, to grow an audience, build brand awareness and increase sales. Schedules the release of, and updates to, marketing content on these platforms. Also called: Social Media Specialist (Marketing). (ABS ANZSCO description.)
Is Content Creator (Marketing) on the skilled occupation list?
Yes. Content Creator (Marketing) (ANZSCO 225114) is on the Core Skills Occupation List (CSOL) (lists in force from 7 December 2024). It is listed for the 186 and 482 visas.
What is the ANZSCO code for Content Creator (Marketing)?
225114. Home Affairs uses ANZSCO codes for skilled visas.
How can a Content Creator (Marketing) migrate to Australia?
The occupation lists Home Affairs publishes include Content Creator (Marketing) for the Subclass 186 and Subclass 482 visas. Being on a list is one requirement among several; each visa's page links to Home Affairs for the rest.
Is Content Creator (Marketing) in demand in Australia?
Jobs and Skills Australia rated it "No shortage" nationally in its 2025 Occupation Shortage List, with ratings for each state and territory shown above.