Sales and Marketing Manager ANZSCO 131112: visa options

What a Sales and Marketing Manager does

Plans, organises, directs, controls and coordinates the sales and marketing activities within an organisation.

Specialisations: Business Development Manager, Market Research Manager

Key facts

ANZSCO code: 131112
Skill level: 1Bachelor degree or higher
Skilled lists: Core Skills Occupation List (CSOL)Short-term Skilled Occupation List (STSOL)Regional Occupation List (ROL)
Visas that list it: 190 491 482 186 494
Assessing authority: Institute of Managers and Leaders (IML)
National shortage: No shortage

Visa options

Occupation eligibility is one requirement; each visa page links to the rest.

Conditions apply to 2 visasSome positions don’t qualify. Open a visa below to see its conditions.

Points-tested

Subclass 189 Skilled IndependentNot on its occupation listsNot eligible
Subclass 190 Skilled NominatedVia STSOLEligible
Subclass 491, state or territory nominatedVia STSOL and ROLEligible
Subclass 491, family sponsoredNot on its occupation listsNot eligible

Employer-sponsored

Subclass 482 Skills in Demand, Core Skills streamVia CSOLConditions apply
See 3 conditions
- The position: (a) is based in a front-line retail setting; or (b) predominantly involves direct client transactional interaction on a regular basis; or (c) predominantly involves selling educational courses to individual students; or (d) is based in a call centre and does not require a significant technical knowledge of products.
- (a) the position is in a business that has an annual turnover of less than AUD1,000,000; and (b) if the nominee is to be transferred to fill the position—the transfer is not an intra-corporate transfer to which an international trade obligation applies. (c) the position is in a business that has fewer than 5 employees; and (i) if the nominee is to be transferred to fill the position—the transfer is not an intra-corporate transfer to which an international trade obligation applies.
- The position is not provided for under an International Trade Obligation
Subclass 186 Employer Nomination Scheme, Direct Entry streamVia CSOLConditions apply
See 3 conditions
- The position: (a) is based in a front-line retail setting; or (b) predominantly involves direct client transactional interaction on a regular basis; or (c) predominantly involves selling educational courses to individual students; or (d) is based in a call centre and does not require a significant technical knowledge of products.
- (a) the position is in a business that has an annual turnover of less than AUD1,000,000; and (b) if the nominee is to be transferred to fill the position—the transfer is not an intra-corporate transfer to which an international trade obligation applies. (c) the position is in a business that has fewer than 5 employees; and (i) if the nominee is to be transferred to fill the position—the transfer is not an intra-corporate transfer to which an international trade obligation applies.
- The position is not provided for under an International Trade Obligation
Subclass 494 Skilled Employer Sponsored RegionalVia ROLEligible

Main tasks

directing the development and implementation of sales strategies and setting sales targets in order to maximise an organisation's sales and customer loyalty
directing the development and implementation of strategies to promote an organisation's goods and services to as many people as possible
directing the development and implementation of strategies to generate increased consumption of an organisation's goods and services through the creation and reinforcement of 'brand image' or 'brand loyalty'
directing the development and implementation of strategies to build and maintain an organisation's image and reputation with its customers, investors and the wider public

Shortage by state

NationalNo shortage
ACTNo shortage
NSWNo shortage
NTNo shortage
QLDNo shortage
SANo shortage
TASNo shortage
VICNo shortage
WANo shortage

State and territory nomination

For the 190 and 491, each state and territory also has its own occupation list.

Common questions

What does a Sales and Marketing Manager do?

Plans, organises, directs, controls and coordinates the sales and marketing activities within an organisation. (ABS ANZSCO description.)

Is Sales and Marketing Manager on the skilled occupation list?

Yes. Sales and Marketing Manager (ANZSCO 131112) is on the Core Skills Occupation List (CSOL), Short-term Skilled Occupation List (STSOL) and Regional Occupation List (ROL) (lists in force from 14 December 2024). It is listed for the 186, 190, 482, 491 and 494 visas.

What is the ANZSCO code for Sales and Marketing Manager?

131112. Home Affairs uses ANZSCO codes for skilled visas.

How can a Sales and Marketing Manager migrate to Australia?

The occupation lists Home Affairs publishes include Sales and Marketing Manager for the Subclass 186, Subclass 190, Subclass 482, Subclass 491 and Subclass 494 visas. Being on a list is one requirement among several; each visa's page links to Home Affairs for the rest.

Who assesses Sales and Marketing Manager for an Australian visa?

Institute of Managers and Leaders (IML), the skills assessing authority listed for 131112.

Is Sales and Marketing Manager in demand in Australia?

Jobs and Skills Australia rated it "No shortage" nationally in its 2025 Occupation Shortage List, with ratings for each state and territory shown above.