Public Relations Manager (ANZSCO 131114)
Updated
What a Public Relations Manager does
Plans, organises, directs, controls and coordinates the public relations activities within an organisation.
- Also called
- Communications Manager, Corporate Affairs Manager, Corporate Relations Manager, PR Manager, Public Affairs Manager
- Specialisations
- Community Relations Manager, External Relations Manager, Media Relations Manager
Key facts
- ANZSCO code
- 131114
- Skill level
- 1Bachelor degree or higher
- Skilled lists
- Regional Occupation List (ROL)
- Assessing authority
- Institute of Managers and Leaders (IML)
- National shortage
- No shortage
Visa options
Occupation eligibility is one requirement; each visa page links to the rest.
Points-tested
- Subclass 189 Skilled IndependentNot on its occupation listsNot eligible
- Subclass 190 Skilled NominatedNot on its occupation listsNot eligible
- Subclass 491, state or territory nominatedVia ROLEligible
- Subclass 491, family sponsoredNot on its occupation listsNot eligible
Employer-sponsored
- Subclass 482 Skills in Demand, Core Skills streamNot on its occupation listsNot eligible
- Subclass 186 Employer Nomination Scheme, Direct Entry streamNot on its occupation listsNot eligible
Main tasks
- directing the development and implementation of sales strategies and setting sales targets in order to maximise an organisation's sales and customer loyalty
- directing the development and implementation of strategies to promote an organisation's goods and services to as many people as possible
- directing the development and implementation of strategies to generate increased consumption of an organisation's goods and services through the creation and reinforcement of 'brand image' or 'brand loyalty'
- directing the development and implementation of strategies to build and maintain an organisation's image and reputation with its customers, investors and the wider public
Shortage by state
- NationalNo shortage
- ACTNo shortage
- NSWNo shortage
- NTNo shortage
- QLDNo shortage
- SANo shortage
- TASNo shortage
- VICNo shortage
- WANo shortage
State and territory nomination
For the 190 and 491, each state and territory also has its own occupation list.
Common questions
What does a Public Relations Manager do?
Plans, organises, directs, controls and coordinates the public relations activities within an organisation. Also called: Communications Manager, Corporate Affairs Manager, Corporate Relations Manager, PR Manager, Public Affairs Manager. (ABS ANZSCO description.)
Is Public Relations Manager on the skilled occupation list?
Yes. Public Relations Manager (ANZSCO 131114) is on the Regional Occupation List (ROL) (lists in force from 14 December 2024). It is listed for the 491 and 494 visas.
What is the ANZSCO code for Public Relations Manager?
131114. Home Affairs uses ANZSCO codes for skilled visas.
How can a Public Relations Manager migrate to Australia?
The occupation lists Home Affairs publishes include Public Relations Manager for the Subclass 491 and Subclass 494 visas. Being on a list is one requirement among several; each visa's page links to Home Affairs for the rest.
Who assesses Public Relations Manager for an Australian visa?
Institute of Managers and Leaders (IML), the skills assessing authority listed for 131114.
Is Public Relations Manager in demand in Australia?
Jobs and Skills Australia rated it "No shortage" nationally in its 2025 Occupation Shortage List, with ratings for each state and territory shown above.