Public Relations Professional (ANZSCO 225311)
Updated
What a Public Relations Professional does
Plans, develops, implements and evaluates information and communication strategies that create an understanding and a favourable view of an organisation, its goods and services, and its role in the community.
- Specialisations
- Media Liaison Officer, Press Officer, Promotions Officer, Public Affairs Officer, Public Relations Consultant, Public Relations Officer
Key facts
- ANZSCO code
- 225311
- Skill level
- 1Bachelor degree or higher
- Skilled lists
- Core Skills Occupation List (CSOL)Short-term Skilled Occupation List (STSOL)Regional Occupation List (ROL)
- Assessing authority
- VETASSESS
- National shortage
- No shortage
Visa options
Occupation eligibility is one requirement; each visa page links to the rest.
Points-tested
- Subclass 189 Skilled IndependentNot on its occupation listsNot eligible
- Subclass 190 Skilled NominatedVia STSOLEligible
- Subclass 491, state or territory nominatedVia STSOL and ROLEligible
- Subclass 491, family sponsoredNot on its occupation listsNot eligible
Employer-sponsored
Main tasks
- planning and organising publicity campaigns and communication strategies
- advising executives on the public relations implications of their policies, programs and practices
- preparing and controlling the issue of news and press releases
- undertaking and commissioning public opinion research, analysing the findings, and planning public relations and promotional campaigns
- organising special events, seminars, entertainment, competitions and social functions to promote goodwill and favourable publicity
- representing organisations and arranging executive interviews with publicity media
- attending business, social and other functions to promote the organisation
- commissioning and obtaining photographs and other illustrative material
- selecting, appraising and revising material submitted by publicity writers, Photographers, Illustrators, and others to create favourable publicity
Shortage by state
- NationalNo shortage
- ACTNo shortage
- NSWNo shortage
- NTNo shortage
- QLDNo shortage
- SANo shortage
- TASNo shortage
- VICNo shortage
- WANo shortage
State and territory nomination
For the 190 and 491, each state and territory also has its own occupation list.
Common questions
What does a Public Relations Professional do?
Plans, develops, implements and evaluates information and communication strategies that create an understanding and a favourable view of an organisation, its goods and services, and its role in the community. (ABS ANZSCO description.)
Is Public Relations Professional on the skilled occupation list?
Yes. Public Relations Professional (ANZSCO 225311) is on the Core Skills Occupation List (CSOL), Short-term Skilled Occupation List (STSOL) and Regional Occupation List (ROL) (lists in force from 14 December 2024). It is listed for the 186, 190, 482, 491 and 494 visas.
What is the ANZSCO code for Public Relations Professional?
225311. Home Affairs uses ANZSCO codes for skilled visas.
How can a Public Relations Professional migrate to Australia?
The occupation lists Home Affairs publishes include Public Relations Professional for the Subclass 186, Subclass 190, Subclass 482, Subclass 491 and Subclass 494 visas. Being on a list is one requirement among several; each visa's page links to Home Affairs for the rest.
Who assesses Public Relations Professional for an Australian visa?
VETASSESS, the skills assessing authority listed for 225311.
Is Public Relations Professional in demand in Australia?
Jobs and Skills Australia rated it "No shortage" nationally in its 2025 Occupation Shortage List, with ratings for each state and territory shown above.